Archive for July, 2018

Advertising & Digital Marketing Platforms Are Supporting Car Dealerships & Automotive Showrooms

July 30th, 2018

With the widespread use of the internet, mobile phones, smart devices, tablets, laptop and desktop computers – the way that we search for anything that we wish to purchase has changed over the recent years. When it comes to looking to purchase an automotive vehicle we often turn to the internet in order to compare and contrast our preferred car to drive. We want to look at multiple images as well as a video if possible so that we can fully take in the look and feel of the vehicles – this may even assist us in purchasing the auto vehicle, car, van, motorcycle or maybe even caravan without even going to view it in person.

So we have established in general what the car purchaser expects to be available at their fingertips so aid in purchasing. But, what about the car dealers large and small that are out there? The large organisations will most probably have a corporate engine behind them which will be used to showcase their stock. But what about the smaller car dealer or the person who may go to the car auctions now and again and looks to showcase their purchase in order to effect a quick sale?

We do know that there are industry platforms that can be used for a fee [similar to what we find in the restaurant take away industry] which many choose to make use of. With that said many savvy car dealers are becoming more and more aware of how important it is to establish a digital marketing footprint in their area of operation and that managing their operations via a third party platform may well prove as a hindrance in their business branding goals.

It is with the above point in mind that automotive showrooms are taking steps to have their own auto showroom car sales and marketing platform. This will enable them to be in full control over when they list vehicles, change images and with the car sales platform listed on their own company domain along with their own branding and imaging; over time this allows them to build real equity into the business with no ongoing commission or individual car listings fees to pay.

Digital marketing for car dealers and automotive sellers in the form of having their own website with their own domain, based around company specific auto dealership marketing which will see users coming directly to the car dealer website and not an industry platform. Adopting this form of car sales marketing is certainly the way to carve out a car sales and marketing brand which will lead to increased revenues, expanded digital marketing footprint and enhanced brand equity.

Common Salvage Car Issues to Avoid

July 22nd, 2018

A salvaged car is the one which has been severely busted in an accident and is declared irreparable by the insurance company. The insurance company on declaring these cars pays you the maximum market value of the car and auctions it off to the highest bidders. These vehicles are issued a special title. These salvage title vehicles hold values that are way less than any used car even if it is in a perfectly operational state.

While most car dealers and private sellers are supposed to inform you about the salvage title, some exploitative sellers avoid giving this necessary information. Here are some salvage car issues to avoid:

Title washing issue:
This issue also referred to as lemon laundering, is often done by car dealers and personal sellers. Many salvage title cars are bought by recyclers and are repaired in such a way that they appear to be normal used cars. You can save a good amount of money by purchasing a salvage title car only if you’re well aware of this issue. Some states have a slightly casual approach to the car documentation. Sellers tend to get their cars registered in several states which results in eliminating the salvage title of the car. The seller is then able to sell the salvage title car at the price of any normal used car.

The best way to avoid being a victim of this issue is a little internet research. By paying a few dollars we can help you get detailed information about the car and its title history. Avoiding this issue can save you a thousand dollars on your purchase as salvage titled car is way cheaper than any normal used car.

Quick sale and lost title issue:

Quick sale and lost title issue is a widely used and popular issue among personal sellers. Though this issue is avoided by used cars dealers personal sellers can trick you into it very easily. This is how they go about the issue- personal sellers sometimes offer you a huge discount on the vehicle giving an excuse of losing the title and not having enough time to get a new one. They offer you some documents that authorize you to get a new title for the car but they do not provide any information about the salvage title. Though you get a good discount on the vehicle, you still pay a tad too much for a salvage title vehicle. To make sure you don’t be a part of this issue, do your internet research before you purchase any vehicle from a private seller.

Next time whenever you plan to purchase a second-hand vehicle, make sure you are well-informed. Have a good analysis of the car that you’re going to buy to avoid any kind of issues and unfair practices that are done by private sellers and used car dealers. Be a smart and happy buyer!

Car Dealers’ Sales Tricks

July 16th, 2018

If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:

Bait and switch
The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.

The Slowdown
In most sales situations, the seller wants to get you through the sales process as fast as possible so they can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as you’ll start agreeing to buy things just to complete the deal and get out.

Front-of-shop and Backending
Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.

One Step Negotiation
In the West, we often feel uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will do two- three- and even four-step negotiations to push the price down further.

Absent Authority
This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.

Price cushioning
If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.

The Sneer
If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.

The Law of Contrast
This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less

7 Tips to Help You Buy a Car

July 11th, 2018

If you have a good paying job, you may be looking to buy a car. Before you buy one, make sure you check out the following important tips. This will help you reduce your stress when making your first purchase. Read on.

1. Do Your Research

Knowledge is power. You should not head for the car lot without doing your research about the car that you are interested in buying. On the internet, you can find out anything about your desired car. If you want to buy a second-hand car, you may read the latest resale prices for your desired model. With this data, you will have some bargaining power.

2. Pre-financing Options

You can get the funds from the car dealers, but this may not be a good option for you. As a matter of fact, dealership rates of interest are a lot higher than the loan rates you get from credit unions and banks. As a matter of fact, your credit union or bank is a great place to get information about the rates of car loans.

3. Shop Around

It’s a good idea to shop around when buying a car. This will help you find out the rock-bottom price. Aside from this, it makes sense to check out other car dealerships. Most dealers price their cars based on their location.

4. Negotiate Terms

Buying a car is like a chess match. As a matter of fact, buying a new car is a greatly important investment in anyone’s life, and you may have to pay for your car for years to come. Don’t let the salesman cheat you. What you need to do is do your best to negotiate the loan and reduce the purchase price. Ideally, you may want to start off with a ridiculously low price working backwards.

5. New and Used Cars

Buying a slightly used vehicle was a great way of saving money. Actually, what happens is that new vehicles depreciate faster than older ones. Unluckily, the supply of second-hand cars has come down significantly. Aside from this, more people have been sticking to their cars prior to looking for a new one. As a result, the prices of second-hand cars have gone up significantly. So, new cars have become a better option. But you may want to consider both new and used cars.

6. Purchase Price

Usually, car dealers offer good monthly payment options to potential purchasers. You should not be misled. It’s better to negotiate on the basis of the purchase price instead of the monthly payments. Aside from this, make sure that you have the knowledge of the purchase price of the car. Actually, the price of the car may have some hidden or extra costs, such as dealership costs and delivery fees.

7. Use the Internet

Buying a car online is a good option. First of all, you don’t have to deal with the annoying salesperson. Another benefit is that you may get a lot better price. So, it’s a good idea to buy your favorite car online.

Hopefully, these 7 tips will help you buy the best car.