Posts Tagged ‘advertising’

How To Start A Used Car Dealer Lot From Advertising To Where You Can Find Used Cars For Your Lot

February 27th, 2019

When planning to start a used car dealer lot there are a few steps to being ready when the inspector checks your proposed place of business. Besides the location you will find information on advertising and places you can look for cars for your proposed new business.

The first and most important part is to have a location to place your vehicles. Check your local zoning department for more information on using the land for a used car dealer lot.

Now that you have your location time to prepare for filing for a vendor license with your local State Ohio. You can do this step by visiting your clerk of courts office or go online to the Ohio Business Gateway website. This is all you need to pay your sales tax in the future and this vendor license proves you are a business licensed in the State of Ohio. If you are a limited liability company you will need to file your trade name with the Federal Government site.

Planning to start a used car dealer lot requires you to have a building at least 180 square feet and a lot that will hold at least 10 used cars and this is not counting driveway space. The lot must be gravel or a hard top with no grass or mud. Your office must provide heat. The office will be required to contain 3 chairs and at least 1 file cabinet. You must get your application and fill it out.

Before anyone in Ohio can be issued a used car dealers license they must take a used car dealers course in Ohio.

Get an application for your used car dealer license and it will have all the requirements on it. Just follow the steps and do what the application is asking and if you meet all the requirements you should have no problem.

How to find cars to sell on your lot is easy. Just search online for car auctions in your area. You could even find cars while driving down the road or online.

Now you can start advertising your used car lot. A website is a great way to advertise your lot. Build your own website by doing a search online for a website host. Your business sign and cards are other ways to get noticed.

You can also sell cars using online ads the same way you posted a car for sale in past.

Advertising & Digital Marketing Platforms Are Supporting Car Dealerships & Automotive Showrooms

July 30th, 2018

With the widespread use of the internet, mobile phones, smart devices, tablets, laptop and desktop computers – the way that we search for anything that we wish to purchase has changed over the recent years. When it comes to looking to purchase an automotive vehicle we often turn to the internet in order to compare and contrast our preferred car to drive. We want to look at multiple images as well as a video if possible so that we can fully take in the look and feel of the vehicles – this may even assist us in purchasing the auto vehicle, car, van, motorcycle or maybe even caravan without even going to view it in person.

So we have established in general what the car purchaser expects to be available at their fingertips so aid in purchasing. But, what about the car dealers large and small that are out there? The large organisations will most probably have a corporate engine behind them which will be used to showcase their stock. But what about the smaller car dealer or the person who may go to the car auctions now and again and looks to showcase their purchase in order to effect a quick sale?

We do know that there are industry platforms that can be used for a fee [similar to what we find in the restaurant take away industry] which many choose to make use of. With that said many savvy car dealers are becoming more and more aware of how important it is to establish a digital marketing footprint in their area of operation and that managing their operations via a third party platform may well prove as a hindrance in their business branding goals.

It is with the above point in mind that automotive showrooms are taking steps to have their own auto showroom car sales and marketing platform. This will enable them to be in full control over when they list vehicles, change images and with the car sales platform listed on their own company domain along with their own branding and imaging; over time this allows them to build real equity into the business with no ongoing commission or individual car listings fees to pay.

Digital marketing for car dealers and automotive sellers in the form of having their own website with their own domain, based around company specific auto dealership marketing which will see users coming directly to the car dealer website and not an industry platform. Adopting this form of car sales marketing is certainly the way to carve out a car sales and marketing brand which will lead to increased revenues, expanded digital marketing footprint and enhanced brand equity.